Yes, fruit spreads are very similar to jam, except jam is required to be at least 40% sugar and up to 55% sugar! Sugar was historically used to both sweeten and create that thick "jammy" consistency as sugar dissolves and bonds with the water. While the idea is similar, our fruit spreads take a different approach. We start with over 75% fruit and use various liquors, citrus and spices to help enhance that natural flavor of the main fruit. A little bit of agave nectar is used to sweeten it, but just enough to make it balanced, none of the flavors are overly sweet! Lastly citrus pectin is activated by calcium to help create that beloved thick consistency. The result is a delicious treat in the morning with half the calories of a typical jam!